Competitive Intelligence (17:610:535)

Welcome to Competitive Intelligence - Library Instruction!

Use the tabs above to find resources for your assignment.  Much of the information is available through the library databases at Rutgers.  You can access them remotely.  

Accessing Library Databases explains where the databases are listed and how you can search them remotely.

Market Sector contains recommended library resources for finding information about an industry or a market sector, and establishing who the top competitors are in your sector.

Company Research contains recommended resources for finding company information and SWOT Analysis. 

Be sure to watch Business Videos.  Each of these videos is no more than 5 minutes long.  These videos will help you understand what business research is.  More importantly, you will learn what library databases to use in order to do business research.