Platforms
Click on the image for the latest report on the usage of social media among Inc. 500 companies.
Besides blogging, the primary social media platforms (based on a 2013 Constant Contact Survey of Small Business Owners) that are being used by businesses are:
1. Facebook (see also: Facebook Marketing Guide from KISSmetrics, Marketers Guide to Facebook Timeline from Jack Morton Worldwide and 47 Handy Facebook Stats and Charts from HubSpot.)
2. LinkedIn (see also: annual LinkedIn user survey by Wayne Breitbarth and power+formula, as well as 3 Things Small Businesses Must do to Succeed on LinkedIn)
3. Twitter (see also: Twitter Marketing Guide from KISSmetrics and Everything You Need to Know about Twitter and Tweeting)
4. YouTube
For more information, consult the 2016 Social Media Marketing Industry Report. The previous reports are also available: 2015 | 2014 | 2013 | 2012 | 2011 | 2010.
See also the reports available upon request, in the Reports tab.