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Organizational Psychology

This course guide includes resources supporting the Organizational Psychology course assignments.

Researching an industry or a market sector

Tools for Finding Information About Industries and Market Sectors

When researching an industry or market sector, it is important to have access to specialized databases and tools that provide in-depth insights and analyses. Here is a list of resources that can help you find valuable information about industries and market trends.

IBIS World

IBIS World is a comprehensive industry research database that provides detailed reports on hundreds of industries. It offers insights into market size, competitive landscape, key drivers, and future outlook. This tool is essential for gaining a broad understanding of industry dynamics and strategic planning.

Mintel 

Mintel Report specializes in market research and consumer insights, focusing on emerging trends and behavior. It is an excellent resource for identifying growth opportunities, analyzing market demographics, and understanding consumer attitudes within various industries.

Business Source Premier

Business Source Premier is a robust database that includes access to industry profiles, market reports, and trade publications. It is particularly useful for finding articles and reports that discuss trends, challenges, and opportunities in specific industries, offering both academic and practical perspectives.

Summary

These tools provide a variety of insights and data to help you analyze and understand industries and market sectors. Whether you are exploring market trends, competitive analysis, or consumer behaviors, these resources will support your research with up-to-date information.