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Company research helps determine your business' competitive landscape. Research other companies in your industry to understand your competition.
Cite a MarketLine Company Profile
MarketLine. (year, month day) Title: Company profile. Retrieved month day, year from MarketLine Advantage database.
Cite a PrivCo Company Profile
PrivCo. (n.d.). Company Name. [Company profile]. Retrieved month day, year from PrivCo database.
Cite a ReferenceUSA Company Profile
InfoGroup, Inc. (n.d.). Company Name [Company profile]. Retrieved month day, year from ReferenceUSA database.
Library Online Resources
- MarketLine: Rutgers-restricted database with comprehensive company profiles for many publicly traded companies. In the search box drop-down menu, select Company Profiles and then search by company name.
- ReferenceUSA: Rutgers-restricted database with detailed company profiles for many U.S. and Canadian companies. Search by company name.
- PrivCo: Rutgers-restricted and registration required database with company profiles for non-publicly traded companies. Search by company name.
Open Online Resources
These online resources are not restricted to Rutgers students and affiliates.
Related Research Guides
The following research guides are a more comprehensive overview of this topic: