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Entrepreneurship: New Ventures Research Guide: Competitive Analysis

This guide supports José Torres' Fall 2020 course Entrepreneurship: New Ventures.


Company research helps determine your business' competitive landscape. Research other companies in your industry to understand your competition. 


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Cite a MarketLine Company Profile


MarketLine. (year, month day) Title: Company profile. Retrieved month day, year  from MarketLine Advantage database.

Cite a PrivCo Company Profile


PrivCo. (n.d.). Company Name. [Company profile]. Retrieved month day, year from PrivCo database.

Cite a ReferenceUSA Company Profile


InfoGroup, Inc. (n.d.). Company Name [Company profile]. Retrieved month day, year from ReferenceUSA database.

If the tutorial does not load, view the video here: competitive analysis tutorial

Library Online Resources

  • MarketLineRutgers-restricted database with comprehensive company profiles for many publicly traded companies. In the search box drop-down menu, select Company Profiles and then search by company name
  • ReferenceUSARutgers-restricted database with detailed company profiles for many U.S. and Canadian companiesSearch by company name
  • PrivCo: Rutgers-restricted and registration required database with company profiles for non-publicly traded companies. Search by company name.

Open Online Resources

These online resources are not restricted to Rutgers students and affiliates.

Related Research Guides

The following research guides are a more comprehensive overview of this topic: 

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