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Management of Innovation (22:620:601) (29:630:369) (29:382:303) (33:382:303) (33:382:340): Competitive Landscape

Databases

MarketLine
(Rutgers-restricted access). Provides access to MarketLine reports by industry or company, including SWOT analyses for thousands of firms.

Identify top competitors for a particular company using the following resources.

Reference USA
(Rutgers-restricted access). Find prospects and competitors by industry and location. Includes a directory of over 14 million U.S. public and private companies.

Company Details

Mergent Horizon
Find product lists (or industry sectors) for major companies, along with their corporate suppliers and customers.

Look in the following database for company information, including financials.

Mergent Online
Contains financials for public companies only.

Government Resources

County Business Patterns
Organized by NAICS. Find the number of establishments in each industry, broken down by employee size.

Nonemployer Statistics
Organized by NAICS. For information on businesses run by the self-employed.

Additional Resources

Company Research Guide

For more company research resources, click on the link above.

Last Updated: Jun 12, 2020 11:17 AM
URL: https://libguides.rutgers.edu/innovate
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Subjects: Course Guides (New Brunswick), Course Guides (Newark)

Tags: business, entrepreneurship, management

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