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Rutgers Business Research Guides
This guide includes links to all guides for aspects of business.
This guide will lead to many sources of industry data and reports from Rutgers-restricted library databases, the U.S. federal government as well as commercial firms, trade associations, and non-profit organizations.
Lots more resources to support your market research project.
Business Research Resources
Business Source Premier
For articles on business topics and issues, on industries or type of business services to be developed, e.g. restaurants, parking, financial aid. These may be in trade journals as well as scholarly peer reviewed journals.
Start with MarketLine (formerly known as Datamonitor 360) for company profiles, SWOT analyses, financial deals, and market share.
This has in-depth industry overview reports, as well as some for major companies. Mostly US, though some international too.
Offers product and industry market research reports covering US and International marketplaces which combine data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Original research reports compiled by Mintel, with selected data from consumer survey research firms such as Simmons National Consumer Surveys and Harris Interactive, as well as retail sales figures from Information Resources, Inc. and trade associations.
Business Librarian and Information Literacy Coordinator