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Business Writing Essentials/Technical Writing Essentials (01:355:203) (01:355:202): Market Research

This guide contains resources for doing research in ENG 203/202.

Market Research

See also

Market Research Guide

A more in-depth and exhaustive guide to a wide variety of resources for market research.

Population information about the people who will use your product or service

  • Statistical Abstract of the United States Abstracts information from US Census data, generally on a national level.
  • American Fact Finder a source for population, housing, economic and geographic data based on the US Census reports and updates.
  • Social Explorer using an interactive mapping tool, provides access to several major sources of demographic data: the U.S. Decennial Census of population and housing, the American Community Survey, and data on religion from InfoGroup and the Religious Congregations and Membership Study.
  • FedStats.  Includes statistics from more than 100 federal agencies, with access by state and smaller geographic units, agencies, broad subject areas, plus specific topic searches.
  • United Nations Statistical Division provides online access the UN publications: Statistical Yearbook; World Statistics Pocketbook; Monthly Bulletin of Statistics
  • ProQuest Statistical Insight. Access to statistics produced by the U.S. government, major international and intergovernmental organizations, professional and trade organizations, commercial publishers, independent research organizations, state government agencies, and universities. 
  • Office of Institutional Research and Academic Planning (Rutgers) offers institutional characteristics, reports and surveys conducted at or about Rutgers. The Fact Book can be particularly helpful.
  • NJ School Performance Reports for public schools throughout the state.

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