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Business Forum (29:011:300): * Library Assignment*

Library Assignment: Market Research

The online Library Assignment is based on the resources described in this guide. The due date depends on your class section:

Thursday, Q1: Midnight, February 15, 2018.

Tuesday, Q2: 10 a.m, April 17, 2018.

Checklist of Common Errors on the Business Forum Library Assignment

[  ] NOT COMING TO CLASS to learn how to do the assignment.  Not contacting a librarian if you have questions.

[  ] NOT USING THE CORRECT COMPANY, which is an S&P 500 company assigned to you in your Blackboard course shell FOR THIS ASSIGNMENT ONLY


[  ] SWOT: Selecting a paragraph from the Company Overview or the SWOT Strengths section instead of the SWOT overview.

[  ] Trade Pub: Choosing an article from a general business magazine such as Fortune, or from the MarketLine Company Profile instead of a trade publication.  Use the SOURCE TYPES limiter on the left-hand side of the page in Business Source Premier to choose TRADE PUBLICATIONS.    Related error: Article for the wrong company.  Remember to de-select SWOT.

[  ] Cite: Using other citation styles or incomplete or incorrect citations copied from some other source.  Business Source Premier produces a correct citation in MLA 8th.

[  ] Mergent: The most common error: financials from some other source, even though the directions say very clearly to use Mergent Online.

[  ] IBISWorld: Paragraph from Industry Definition, or for the company from the Major Companies section instead of the INDUSTRY OUTLOOK section.

Roberta Tipton (Newark)

Roberta Tipton's picture
Roberta Tipton
Roberta L. Tipton
Business Librarian
Public Administration Librarian
The John Cotton Dana Library

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