Population--the people who will benefit from your program
Problem--the need or opportunity that your propposal addresses
Research to support the existence of prolem
Scope--what part of my problem can I address?
Scale--How large a model will I create?
Patron--person or business who will fund my proposal
Business funded (for profit)
Grant funded (non-profit)
Paradigm--models or theoretical work & the research rational for your plan
Models of Success
Price--how much my plan will cost
Plan--procedures to resolve the problem
The image is an example of mind mapping to explore and visually record your idea; created with free software at bubbl.us