Skip to Main Content

Strategic Research

FINDING BOOKS IN THE CATALOG

The Library Catalog is the gateway to all information resources located in the Rutgers University Libraries. There are numerous keywords and subjects that can be used when researching any topic. You can try the following subjects for strategic research:

Business planning
Industrial marketing -- Research
Market surveys
Marketing research
Organizational effectiveness
Strategic planning

Check with library staff for additional subjects and/or ideas on searching the Library Catalog.

NOT FINDING WHAT YOU'RE LOOKING FOR?

In many cases, library materials unavailable from the Rutgers University Library system can be ordered through a variety of delivery options, including campus delivery of books and journal articles held in other RUL libraries and interlibrary loan services such as EZBorrow and UBorrow:

If materials are unavailable through RUL, try the following:

  • EZBorrow is a service offered to Rutgers students. Materials are accessed from a network of over thirty university libraries. Access EZBorrow using your NetID and password.
  • UBorrow is a similar service that offers materials from the university libraries within the Big Ten Academic Alliance. Log in as a Rutgers student to access materials. 
  • Interlibrary Loan and Article Delivery Service is a service that provides access to books, articles, or chapters of books. Log in using your NetID and password to request materials that may be unavailable from RUL.
RUTGERS.EDU | SEARCH RUTGERS.EDU

© , Rutgers, The State University of New Jersey

Rutgers is an equal access/equal opportunity institution. Individuals with disabilities are encouraged to direct suggestions, comments, or complaints concerning any accessibility issues with Rutgers websites to accessibility@rutgers.edu or complete the Report Accessibility Barrier / Provide Feedback form.