Research Guides: Business Communication (22:373:551): Product/Industry

To Start

SIC
The SIC code has been replaced by the NAICS, but a number of resources still organize data by the SIC code, so it is good to have it ready.

Use the links below to determine the Standard Industrial Classification (SIC) and North American Industrial Classification System (NAICS) codes for the industry about which you are interested.

NAICS
The NAICS code can be read like a decimal; the longer the number, the more specific or narrow the industry.

Article Indexes

Business Source Premier
Provides access to thousands of popular and scholarly publications, including newspapers and magazines. Search by company name to find relevant artices.

Find articles about your company using the article indexes below.

Westlaw Campus Research
Index of thousands of publications, including many newspapers like The New York Times, and magazines such as Newsweek. Search by company name to find relevant articles.
Factiva
Search for articles in both US and international newspapers, including the Wall Street Journal.

Note: Change the default date range from Last 3 Months if you'd like to have more search results.

Market Research

Find market information on your product.

Mintel Reports
You must create an account with a Rutgers email address to use this resource.

Industry Data and Statistics

IBISWorld
Organized by NAICS code, this database has detailed overviews for 1,200 industry sectors in the United States, China, and at the global level. Contains market share data, top competitors, and industry growth rates.

The following is a list of resources that contain industry data and statistics. The types of resources vary, from government information to analyses done by firms.

MarketLine
Provides access to MarketLine reports on companies which include company histories, key executives, a business description, a revenue analysis, a SWOT analysis, and key competitors. Updated three times a year.
Search under "Companies."
Standard & Poor’s Industry Surveys
This book series is useful for basic statistics, such as production, shipment, sales, and revenues for large industry groups but not all products.
REF HC106.6.S74 Carr Library (Livingston)

Additional Resources

Industry Research
This guide will lead to many sources of industry data and reports from Rutgers-restricted library databases, the U.S. federal government as well as commercial firms, trade associations, and non-profit organizations.

If you need additional resources for industry research, refer to the Industry Research Guide below.